Common Thread
Blog Management Software
Project Outline:
Blog Management Software
Challenge:
In this case study an eCommerce site needed a dashboard to create, schedule, and publish blog content directly on their site. Instead of relying on a third-party widget for content creation, they chose an API-based approach. This method integrates content directly into the site’s code, enhancing SEO and driving increased site traffic as well as allowing content creators to directly access the current site inventory for more accurate merchandising within the blog feed.
Because of this they needed a content management dashboard designed to create the blog content as well as managing merchandising opportunities within the blog articles.
Process
User Interviews
Interviewed engineering teams to identify limitations and internal users to understand needs and pain points.
Product & User Flow
Mapped out the product flows and then ranslated that into a user flow for the interface.
Wireframes
Designed low fidelity prototypes and then walked users through the UI to identify points of friction.
Prototype
Designed and build the functional UI component system and used it to develop the high fideltiy prototypes.
The backend wireframes outline a clear layout, including a dedicated area for writing and editing blog posts, a user and author management section where admins can update roles and permissions, the media management area, designed for organizing and uploading images and videos, which can be effortlessly inserted into blog posts.
Wireframes
The frontend wireframes show how the backend content will translate onto the site.
These low fidelity wireframes provide a clear visual guide for stakeholders, ensuring that all essential features are logically arranged and easily accessible.
User Interviews
I conducted interviews with site merchants and eCommerce managers, the primary users of this product, to understand their needs and workflows.
Additionally, I interviewed engineering teams to identify the limitations of the available APIs and app integrations, ensuring that the design would be both functional and technically feasible. This comprehensive approach allowed me to create a solution tailored to the users' needs while staying within the technical constraints.
Protptypes
