Livewire
eCommerce Site Management Software
Process
User Interviews
Interviewed engineering teams to identify limitations and internal users to understand needs and pain points.
Product & User Flow
Mapped out the product flows and then ranslated that into a user flow for the interface.
Low Fideltiy
Designed low fidelity prototypes and then walked users through the UI to identify points of friction.
Prototype
Designed and build the functional UI component system and used it to develop the high fideltiy prototypes.
Project Outline:
eCommerce Site Management Software
Challenge:
A proprietary internal dashboard that leverages Shopify API's to provide merchants and managers with more refined control and customization options than the native Shopify environment offers.
This dashboard integrates all the offerings an eCommerce business uses to manage their business (NetSuite, Cloudinary, Plytix, etc...) into one interface where site managers can then override existing site components and functions, enabling them to tailor their Shopify templates and product offerings more effectively.
These changes streamlined the workloads of internal teams but also improved site experiences and boosted conversion rates by optimizing site information and functionality.
Product Flow Chart
This flow chart outlines the various offerings users rely on to maintain their areas of focus within the company. It illustrates how these separate tools and processes are streamlined through Livewire, funneling them into a unified dashboard.
This dashboard enables eCommerce managers and merchants to manage all data and information directly from the source and seamlessly integrate it onto the site, simplifying operations and enhancing efficiency.
User Flows
User flows mapped out the journey of site merchants and eCommerce managers, highlighting their interactions with the new dashboard. By visualizing each step, I was able to identify potential pain points, streamline processes, and ensure that the design aligned with their needs.
User flows also helped in communicating the design vision to stakeholders, ensuring everyone was on the same page about how the product would function and deliver value.
I conducted interviews with site merchants and eCommerce managers, the primary users of this product, to understand their needs and workflows.
Additionally, I interviewed engineering teams to identify the limitations of the available APIs and app integrations, ensuring that the design would be both functional and technically feasible. This comprehensive approach allowed me to create a solution tailored to the users' needs while staying within the technical constraints.
User Interviews
Low Fidelity Prototypes
Brand Identity
