Portfolio

Mission:

eCommerce Site Management Software

​

Challenge:

​

A proprietary internal dashboard that leverages Shopify API's  to provide merchants and managers with more refined control and customization options than the native Shopify environment offers.

 

This dashboard integrates all the offerings an eCommerce business uses to manage their business (NetSuite, Cloudinary, Plytix, etc...) into one interface where site managers can then override existing site components and functions, enabling them to tailor their Shopify templates and product offerings more effectively.

Mission:

AI Powered Mobile App

​

Challenge:

This mobile app utilizes advanced ML to craft unique, one-of-a-kind children's stories tailored to each child's imagination. With just a few quick and easy prompts, users can dictate the characters, themes, length, and overall tone of the stories. Whether the child wants a whimsical adventure with talking animals, a magical journey through an enchanted forest, or a heartwarming tale about friendship, the app's ML generates a personalized story that captivates and engages young readers.

​

The app is designed to be intuitive and user-friendly, making it easy for parents, caregivers, or even older children to create stories on the go.

Mission:

Blog Management Software

​

Challenge:

​

In this case study an eCommerce site needed a dashboard to create, schedule, and publish blog content directly on their site. Instead of relying on a third-party widget for content creation, they chose an API-based approach. This method integrates content directly into the site’s code, enhancing SEO and driving increased site traffic as well as allowing content creators to directly access the current site inventory for more accurate merchandising within the blog feed. 

​

Because of this they needed a content management dashboard designed to create the blog content as well as managing merchandising opportunities within the blog articles.  

Mission:

Figma Component System

​

Challenge:

​

Conducted a thorough audit of the eCommerce site, focusing on user behavior data to identify pain points and friction in the customer journey. Through heat mapping and analytics, I uncovered several inefficiencies, including unclear navigation paths and excessive steps during checkout that led to cart abandonment. Using these insights, I executed strategic design changes to simplify user flows and enhance the overall experience.

 

Based on the data-driven findings, I developed a scalable component system that streamlined the site’s design, ensuring consistency and flexibility across pages, ultimately improving conversion rates and customer satisfaction.